Elon Musk, the CEO of Tesla, has outlined a “master plan” to lead global efforts to eliminate fossil fuels.
Elon Musk’s Tesla plans to enter the UK energy market by selling electricity to residential customers, competing with the country’s primary energy providers.
A job listing reveals that Tesla plans to register as an electricity provider with the industry regulator and introduce “retail electricity products in the UK.”
Tesla Electric seeks to hire an experienced energy executive to lead its UK operations.
It is believed that the service, which will be available to owners of the company’s Powerwall home batteries, will sell electricity to British households during peak demand and purchase back stored energy.
Powerwall batteries can be programmed to charge overnight, when energy is inexpensive automatically, and then release this energy during the day when purchasing energy directly from the grid is more costly.
An advertisement for the position, based in London or Manchester, stated that Tesla intended to “support the transition of the entire electricity grid to 100% renewable energy” by increasing the number of residential batteries.
Tesla is the largest manufacturer of electric vehicles in the world, but it also distributes home batteries that cost approximately £9,500 to install. According to an industry source, between 10,000 and 20,000 are believed to have been placed in UK homes.
Under the Offgame plan to enable electric vehicles to advertise electricity back to the grid, Tesla owners could eventually utilise the service as well.
This year, Mr Musk outlined a “master plan” to lead global efforts to phase out fossil fuels, including the transition to electric vehicles, the vast expansion of renewable energy generation, and the conversion of homes to heat pumps.
In December, Tesla launched an energy utility in Texas, promising to save homeowners money by selling power from owners’ batteries to the grid during peak demand and purchasing it back when it is less expensive.
The company’s off-peak rates in Texas are approximately one-third less than other energy providers’ standard rates. Some users have reported earning more than $100 (£78) per day by selling energy when a heat wave places additional strain on the unreliable power infrastructure in their state.
New Tesla owners who enrol in the program can charge their electric vehicles overnight for free for the first year, saving approximately £360.
The “virtual power plant” system eliminates the need to switch to coal and gas generation during peak periods when renewable sources are insufficient to meet demand, instead pulling electricity from people’s homes.
Users can monitor their consumption and manage their bills through the Tesla app.
The company intends to submit to Ofgem for an electricity supply licence, which permits utilities to sell energy to residential and commercial properties. Gas distribution will require a distinct licence for providers.
The advertisement seeks candidates with “demonstrated experience delivering retail energy programmes and a healthy scepticism of the status quo.”
Tesla has previously disrupted the British energy market.
It launched an electricity plan provided by Octopus Energy in 2020, but the automaker placed the agreement on hold earlier this year, indicating its intention to launch its service. It also possesses a generation licence, allowing it to sell electricity for commercial purposes.
Earlier this year, Mr Musk suggested that Tesla would produce and distribute its own heat pumps, which are essential to the transition from gas to electric home heating.
The company’s entry follows two years of turmoil among UK energy suppliers. Due to wholesale cost increases, dozens of providers have gone out of business, while bill price limits have stabilised provider competition.
Tesla did not comment.
Did this advice help?
Help us improve our website. Your feedback will help us give millions of people the information they need.
